Optimize brands

Brand pages get the same SEO treatment as categories. If your store has brand pages (a hub page per manufacturer or label), CataSEO can write optimized descriptions for them.

When to optimize brands

• Your brand pages have empty or generic descriptions.
• You want brand pages to rank for “[brand name] [product type]” searches.
• You sell across many brands and writing each description by hand is impractical.

Run a brand optimization

Open the Brands tab. Click Optimize All or pick specific brands.

Like categories, brand optimization runs inline and requires an active batch subscription.

Where BigCommerce brand descriptions are published

BigCommerce brands have no description field, so CataSEO publishes the optimized description as a metafield instead. Your theme’s brand template has to read the same metafield namespace and key CataSEO writes to, or the description won’t appear anywhere on the page even though it published successfully.

When you optimize a BigCommerce brand, the optimization dialog shows a Where the brand description is published panel with two fields — Metafield namespace and Metafield key. CataSEO defaults these to custom and description. If your theme’s brand template queries a different namespace and key, enter those instead before approving.

If you change the namespace or key after CataSEO has already published under the old pair, descriptions already published there stay on your store but are not moved — they become invisible to both your theme and CataSEO.

Optimize one brand from its dialog

In the Brands list, each row has a button. It reads Optimize until the brand has a generated description, then Review. Review only opens the dialog, so it also shows on brands that are already approved or published.

In the dialog, click Generate Content (or Optimize Content if the brand already has a description) to write a new version. Before the first run, CataSEO asks Optimize this content? and says: “This uses 1 express token and replaces the fields below with a fresh version.” Click Optimize (1 token) to continue, or Cancel. Tick Don’t warn me again to skip the prompt on later runs. The setting is shared by Categories and Brands.

When the run finishes, the status badge changes to Pending Approval and the button changes to Generate again. Generating again is free: it doesn’t use another token and doesn’t show the prompt. A new run replaces the fields in the dialog with the new version, including any edits you made since the last run.

Closing the dialog after a run keeps the generated text as a draft. Use Save Draft to save your edits, or Approve & Publish to publish.

Review and approve

Generated descriptions go to the brands review queue. Approve individually or use Accept All to publish all at once. Undo Accept All reverses the most recent bulk approval.

Brand SEO score

Each brand has an SEO score based on description quality, length, and alignment with the brand’s products. Optimization improves the score; further improvements come from editing the description by hand to add brand-specific details.

Tokens

Brand optimization shares the same token type as category optimization, separate from product tokens.

If a brand is missing

Your brands import automatically as part of connecting your store, so the Brands tab is already populated the first time you open it. After that, brand changes don’t always reach CataSEO as quickly as category changes. On BigCommerce specifically, adding or renaming a brand doesn’t send CataSEO an immediate update the way editing a category does, so it can take longer to appear here on its own. If you need it now, click Refresh from store at the top of the Brands tab to re-read your brand list directly from your store.

FAQ

Does “Generate again” in the brand dialog cost a token? No. The first generation for a brand uses 1 express token, and CataSEO asks you to confirm first. Generating again after that is free.

Why does the button on my brand row say “Review” instead of “Optimize”? Review appears once a brand has a generated description, including brands that are already approved or published. Clicking it opens the dialog so you can look at, edit, or regenerate the content.

My store doesn’t use brand pages — should I still optimize them? If you don’t surface brand pages to shoppers, skip this. Optimization only helps pages your customers and search engines actually see.

Are brand and category tokens shared? Yes. The same token type covers both. Express and batch product tokens are separate.

Do I need a subscription to optimize brands? Yes. An active batch subscription is required.

Do brand pages actually help my SEO? Yes, when shoppers search by brand. A brand page with a real description can rank for “[brand name] [product type]” searches and catch shoppers who know the brand but not your store. If a brand you stock has meaningful search interest, its page is worth optimizing.

I added a brand on my store and it isn’t showing here. What do I do? Click Refresh from store at the top of the Brands view. It re-reads your brand list directly from your store. If it’s still missing after that, contact support.

I approved a BigCommerce brand description but it’s not showing on my storefront. Why? BigCommerce brands have no built-in description field, so CataSEO publishes the description as a metafield. Your theme’s brand template must query that same metafield namespace and key to display it — if it doesn’t, the description publishes successfully but renders nowhere. Check the Metafield namespace and Metafield key fields in the brand optimization dialog against what your theme reads, and contact your theme developer if you’re not sure.

Can I change the metafield namespace or key later? Yes, in the brand optimization dialog. Changing it does not move descriptions already published under the old namespace and key — they stay on your store but become invisible to both your theme and CataSEO. Only change it if your theme’s template also changes to match.

I approved a brand on WooCommerce and got an error instead of a published page. Why? On WooCommerce, brand SEO title and meta description are written through the CataSEO connector plugin. If the plugin is deactivated, uninstalled, or unreachable at the moment you approve, the approval fails with an error and nothing is published — the brand stays in your review queue so you don’t end up with a page marked approved that’s missing its SEO fields. Reactivate the plugin (see Connect a WooCommerce store) and approve again.